I came across “Pleasure and Pain” the day before yesterday, a blog by Whitney Hess about measuring the impact of new technology on human experience - right up my avenue! Whitney has included a graphic by one of her co-workers which I really liked about how people communicate to their customer base. Here it is:
Whitney then created her own (which I think is great) describing User Experience:
As I am from a customer research business I couldn’t resist this:
Whitney asks whether companies are willing to “Stop telling and start loving”? I wonder whether they are prepared to stop guessing and start asking?
Thanks so much for the props, Paul! Keep reading. I look forward to seeing your comments.